If you want to grow your brand, generate more leads and attract more sales with Instagram, you need followers involved. But getting thousands of followers on Instagram is not as easy as Kardashians and Hadids seem.
In addition, buying followers or using bots to increase your appreciation and comments no longer flies. Although your stats may increase in the short term, you won’t get the return on investment you need for Instagram to be worth it.
You need followers – real, authentic followers – who care about your brand. Their values align with your values, and your solutions solve their problems.
Why do users follow an Instagram account?
It is a loaded question and there is no right answer. It will depend on several factors: the niche you serve, the audience you target, and how you intend to deliver value. Let’s take a closer look at each one. Know your niche.
A local lawyer does not target the same people or organize the same content as a technology startup, a beauty influencer or a fashion label. The niche you serve will inform every aspect of your Instagram strategy – from the people you follow and the hashtags you use to the content you create and the hours of the day you post. See other successful businesses operating in the same niche as yours.
They do not have to be direct competitors – if you run a local painting business on the Central Coast, there is value to be gained by examining the profiles of popular interior designers and home renovators around the world. For higher data discuss with comprarseguidoresreaisportugal
Get to know your audience
You can’t produce content worth following and grow a base of Instagram fans involved without first understanding who your target audience is.
Consider these factors:
- Demographics – where do they live, who do they work for and how old are they?
- Pain points – what problem needs to be solved?
- Values - what motivates them to trust and buy from a brand?
- Interests – what types of accounts are I already tracking?
- Behavior – when, how and why do I use Instagram?
Creating a three-dimensional person for your target audience will help you create and organize content that attracts the right Instagram users. In addition, you will need a solid person to act on more tips in this guide. Instagram users don’t want to be sold. They want value.
Your value proposition is likely to fall into one of three categories:
Inspiration
Instagram is a visual platform and that makes it an ideal vehicle for inspirational content – think of hairstyles before and after, motivational quotes, aesthetically appealing interiors and once in a lifetime travel destinations.
Perfect for: brands with an aspirational product or service that serve niches such as tourism, beauty, fashion and wellness.
Education
Instagram has more depth than it initially seems. With the right approach, you can take advantage of your expertise and provide educational content that makes your brand profile worthy of followers. Instructions, product tutorials and fun facts are all reasons why the target audience should stay.
Perfect for: brands that offer professional services or specialized products, such as cookware manufacturers, house cleaning and accountants.
Entertainment
While inspirational and educational posts and videos should also be entertaining, content for fun also has a place on Instagram. Consider posting memes, interviews, product presentations, and backstage tournaments.
Perfect for: All brands on Instagram, but especially those that do not have a visual or tangible product or service.
Gathering everything together and defining why
Your niche, your audience and your value proposition are moving parts of the same car. Clearly defining these three factors will help you understand why your page deserves a fraction of the limited attention of Instagram users.
Create a brand voice and an aesthetic
You already know the importance of consistent branding. But Instagram is not the place for shiny corporate logos. It is a platform for connection and authenticity, an opportunity to humanize your brand and form an authentic relationship with your audience.
Think about how you would like to position your brand on Instagram, taking into account the audience and the niche. What kind of voice do you want to project? What story do you hope to tell?
This voice will support every content you post, creating a link that weaves your IGTV posts, stories, movies and videos. Beyond voice, you’ll also want to maintain aesthetic consistency in your content.
This means using a similar color scheme, editing your images in the same ways (or using default settings), and using text in your posts. , keep the fonts the same.
How does all this help you increase your Instagram followers? The effect is twofold:
Post regularly
If you want to know how to gain followers on Instagram, here’s the secret: post regularly. And we don’t mean posting three times a day for a month and then never; We refer to a posting program that you can maintain in the long run.
Persistence pays off. According to an analysis of over 100,000 Instagram posts, the daily post increases Instagram followers four times faster than the post once a week. To grasp extra about instagram take a look at https://comprarseguidoresreaisportugal.com/
Here’s why:
- Your followers press the tracking button for a reason – they want to see content from your brand.
- When you publish high-quality optimized content, your followers interact with it.
- High commitment sends signals to the Instagram algorithm.
- The algorithm opens your posts to even more users – some of whom are not following your brand.
- More exposure results in new followers.
Post at the right times
Instagram may not display posts in chronological order in your users’ feeds, but when you click publish (or schedule) it still matters. Time is a key factor in the Instagram algorithm. No two audiences are alike and when you should post depends on the activities of your followers.
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